In Korea, using a sun parasol (known as a "yangsan") under the blistering summer sun has long been a practical way to beat the heat and protect skin from UV rays. Not long ago, Western tourists and foreigners living in Korea often reacted with curiosity—or even gentle amusement—at the sight of men and women carrying parasols on sunny days. Many associated such accessories with old-fashioned etiquette or solely as a "women's umbrella."
Fast forward to 2025, and this perception has undergone a dramatic change. As record-breaking heatwaves sweep the globe, parasols are now popping up everywhere—from New York and Madrid to Sydney and Paris. What began as a uniquely Asian response to heat is rapidly becoming an international lifestyle essential.
The Origin: Parasols in Korean Summer Culture
For years, Koreans have relied on parasols for daily protection from extreme sunlight and harmful UV rays. Once seen almost exclusively with older women, the stigma has disappeared: men, students, and children are all seen comfortably using them.
- Health awareness: Korean campaigns about skin cancer, heatstroke, and sunburn emphasized the benefits of portable shade.
- Functional fashion: Brands created lightweight, UV-blocking, and stylish designs, reinforcing the trend’s popularity.
- Media influence: K-pop idols and celebrities often showcased parasols during outdoor events, normalizing their use.
Overseas Reactions: From Amusement to Admiration
Many Western expats and travelers initially regarded parasol usage as curious or old-fashioned. Some even dismissed the idea, thinking sunglasses and sunscreen were sufficient. But as European and American cities faced sweltering 40°C heatwaves and dangerous UV indexes, opinions changed rapidly.
Global Headlines in 2025
- "Paris commuters sweltering at bus stops turn to portable parasols."
- "Sun umbrellas sell out in New York during record heatwave."
- "Australian health officials now recommend personal shade for all ages."
- "British men join the parasol revolution: 'Never too manly to block the sun’."
Why the Change? Lessons from the Korean Experience
| Traditional Image | 2025 Reality |
|---|---|
| Women’s accessory Limited to elders For modesty or fashion | Unisex, all ages Essential health protection Fashionable tech accessory |
| Seen as "unmanly" in the West | Now promoted by male celebrities, athletes, and influencers |
| Considered old-fashioned | Craze among Gen Z and urban millennials for "sun-healthy" lifestyle |
The Science: Sun Parasols Are Smart—And Effective
- Blocking direct sunlight with a parasol can reduce skin temperature by 5-10°C.
- UV-blocking fabric prevents premature skin aging and lowers skin cancer risks.
- Portable shade reduces risk of heat exhaustion and sunstroke, even during brief city walks.
Real Stories: Adaptation in Action
- Sophia, 32, New York: "I used to think only Korean grandmas used parasols. Last week, after getting sunburned walking home, I ordered two online. Now everyone asks where I got it!"
- Tomas, 41, Spain: "My kids laughed at me using a shade umbrella. After this summer's heatwave, they all want one. Even their friends' parents started buying them!"
- Emily, 25, UK: "Seeing Korean influencers with parasols made it look cool. I brought one to Glastonbury festival—honestly a lifesaver."
Sun Parasol FAQ
Yes. Parasols create portable shade for your whole upper body, unlike hats. They also block direct UV rays, complementing sunscreen use.
Modern parasols are lightweight, foldable, and often fit into backpacks or shoulder bags for convenience.
Absolutely. Former "gender rules" are fading fast due to health concerns and scorching summers. Many brands now promote unisex designs.
Major online marketplaces, outdoor retailers, and even local supermarkets now stock sun parasols, often labeled as "UV umbrella" or "sun shade."
Tips for First-Time Users
- Choose a model marked "UV-blocking" for maximum protection.
- Practice opening & closing easily; many designs are automatic.
- Use in both sunny and drizzling weather for added practicality.
- Care for your parasol: let it dry before folding to prevent mold.
- Don’t be shy—by next summer, everyone will want one too!
Conclusion: Parasols—No Longer Just a Cultural Quirk
What was once an image unique to Korean summers is now part of daily life around the world. As the planet warms and UV alarms become routine, the simple act of carrying a sun parasol has transformed into a global survival strategy. Wherever you are—Seoul, LA, or Paris—don’t hesitate to open your own shade against the sun and be ahead of the trend. Health, comfort, and style all in one!
